Say What You Mean — In More Ways Than One
This mailing by the International Rescue Committee does a great job of mixing simple and high-gloss elements, and reiterating its message in a variety of ways. To start, the No. 10 outer envelope is plain, off-white. The only accents are the return address, which includes newsman Tom Brokaw’s name and copy reading “for the International Rescue Committee” underneath it, and “Update on Sudan Crisis” pseudo-stamped in red.