Say What You Mean — In More Ways Than One
The mailing also includes an 8.5-inch-by-14-inch glossy, one-sided insert rife with four-color photographs of the crisis in Darfur. Below each photograph is a description of the need in Darfur and the work IRC is doing to provide services to the region. The insert features IRC’s branded black and yellow colors, as does the 3.5-inch-by-8-inch glossy, four-color brochure with six panels. The brochure features more photographs along with descriptions of the services IRC provides and hard numbers on the number of people the organization serves. It also includes a description of the organization’s mission and a pie chart reiterating the breakdown of where funds are spent.
A 3.5-inch-by-8-inch glossy, four-color lift note has the same branded look as the insert and brochure. The cover of the lift note features a picture of children with the headline, “International Rescue Committee receives highest praise for efficiency … again!” It opens to a full-color spread again reiterating testimonials from Newsweek, SmartMoney and Forbes magazines, a Better Business Bureau logo, and a graph that breaks down IRC’s spending.
It’s a great mix of simple, low-gloss, high-touch elements with glossy, four-color spreads that gives — and gives again — recipients all of the information they need to feel compelled to give to IRC.
THIS MAILING is available in digital form at the special price of $24.95. To order it, click on the package to be directed to our order form that contains other special offers on Archive mailings.