Resource: The Fundraising Feasibility Study
Part of the The AFP Fund Development Series, “The Fundraising Feasibility Study: It’s Not About the Money” provides an insider look at what many nonprofit development staff often feel is an important but elusive part of campaign planning: the feasibility study. Edited by Martin L. Novom, it contains insights from some of the most well-known names in philanthropy, who define the concept of a feasibility study, outline the multifaceted reasons behind doing one and detail the intricacies of the entire process.
Among the contributors are Betty Ann Copley Harris, Linda Lysakowski, Tony Myers and Simone Joyaux. Chapters include “Stepping Up to the Challenge — Philanthropic Program Effectiveness,” “Looking in the Mirror — What Is a Precampaign Planning Study?,” “Standing at the Threshold — It Takes More Than a Feasibility Study to Get Ready for a Capital Campaign,” “Development Assessment — Ready! Aim! Fire!,” “Ensuring Successful Outcomes — Assignment of the Tasks,” “Listening to the People — Selection of Interviewees,” “Coming from Donors — Conduct of the Interviews,” “Telling Our Story — Use of the Case for Giving,” “Sifting and Sorting — Compiling of the Data,” “Tell Me What I Say — Findings, Conclusions, and Recommendations,” “What Strengthens Our Institution — Integrating Results,” “Seeking Help — The Benefits and Burdens of Working with a Consultant,” and “Taking It Home — Applying What You Learned.”
The book isn’t brand new — it was published last year — but it’s worth exploring, if you haven’t already discovered it.