Tony Myers

Part of the The AFP Fund Development Series, “The Fundraising Feasibility Study: It’s Not About the Money” provides an insider look at what many nonprofit development staff often feel is an important but elusive part of campaign planning: the feasibility study. Edited by Martin L. Novom, it contains insights from some of the most well-known names in philanthropy, who define the concept of a feasibility study, outline the multifaceted reasons behind doing one and detail the intricacies of the entire process. Among the contributors are Betty Ann Copley Harris, Linda Lysakowski, Tony Myers and Simone Joyaux. Chapters include “Stepping Up to the Challenge