Reeher Unveils Year-End Performance Report for Higher Education Fundraising

Press release (Nov. 29, 2011) — For leaders in higher education advancement, a standardized performance analysis is difficult to come by. Historically, colleges and universities have used different criteria to measure fundraising successes and shortcomings, making it difficult to achieve a clear picture of trends in giving and areas for improvement — especially when measuring an institution’s success relative to other institutions’ results.

Now, though, a new tool delivers standardized measurement of key success factors in higher education development. The Reeher Platform has introduced the Reeher Vista Fundraising Profile and Performance Scorecard, a revolutionary year-end performance report that helps advancement leaders identify areas of success and opportunities for improvement. The Vista Scorecard examines a development department’s performance versus what its performance should be, given the factors unique to each organization.

By uniquely applying predictive models, the Vista Scorecard revolutionizes how the industry can view performance, providing institutions with the first-ever analysis of how they should be performing using the same yardstick across institutions. The report, which was unveiled during an exclusive customer-wide webinar in October, provides detailed insight into three areas — constituent potential, annual fund trends and major giving performance — delivering an unprecedented understanding of how alumni give, major gift officer performance and missed opportunities.

While each Vista Scorecard report is unique to the subscriber’s institution, the standardized metrics allow for comparison across universities. This lays the groundwork for institutions to compare themselves to similar universities, giving senior-level advancement leaders a better picture of how their fundraising efforts measure up at a higher level. The Vista Scorecard is already helping three key networks of institutions including private research universities such as Johns Hopkins University, Duke University and Clemson University; large public universities such as the University of Cincinnati, University of Delaware, University of Kentucky and University of New Hampshire; and elite private liberal arts colleges such as Vassar College, Wellesley College, Haverford College, Emerson College, Hamline College and Hamilton College.