Reeher Unveils Year-End Performance Report for Higher Education Fundraising

“The early feedback we’ve received on the Vista Scorecard is that it is giving institutions insight that they have never had before. By combining our alumni valuation criteria with their trend information they can see where to invest and where to improve,” said Andrew Reeher, CEO and founder of Reeher LLC. “This is an industry that wants to get better together.”

Reeher has found that performance is best measured by looking at three factors: the wealth of constituents, the likelihood of constituents to donate and how development staffs reach constituents. “The Vista Scorecard closes that third gap in understanding,” Reeher said. “Our commitment to organizations is to help them improve their results and accountability; it’s not just buying a benchmarking or performance report. The Vista Scorecard provides a framework to work together to improve performance.”

The Vista Scorecard features dozens of eye-opening charts and graphs that immediately highlight strengths and weaknesses in an advancement department. Depending on the institution’s subscription, the Vista Scorecard includes in-depth analyses of factors such as alumni participation by graduation year; potential of unassigned constituents based on affinity to donate; and individual officer performance.

“Knowing the trends and numbers at this detailed level is a powerful tool for advancement leaders,” Reeher said. “The new report will help leaders easily share data with their teams and give them the information to make important long-term decisions, such as to rebalance major gift officers’ portfolios so that their time can be spent on the constituents most likely to donate.”

The new Vista Scorecard report will be included in the Reeher Platform subscription at no extra cost. The report provides a powerful complement to Reeher’s continuing stream of successful tools designed to improve higher education fundraising, including the Reeher Community Network, Targeter and Alumni Affinity Clusters.