Public Relations Pros Using Social Media To Spread Message
July 13, 2009, Hartford Business Journal — At the NBA draft in Madison Square Garden on June 25, Mike Soltys grasped his Blackberry and typed in live updates to his Twitter account, espnmikes.
Soltys, the longtime vice president of communications at ESPN, started posting dailyESPN’s Mike Soltys types a Twitter entry at the recent NBA draft in New York. news about the sports network to Twitter in May. By the end of June, he had nearly 200 followers, including many reporters who want the latest news from ESPN’s Bristol headquarters.
To read this article in full, click here.