Cover Story: Cows and Chickens and Naked Celebs! (Oh My!)
PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.
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The organization most recently launched PETA Prime, which reaches out to baby boomers — those born in the post-World War II era between 1946 and 1964. Karen Taggart, PETA’s manager of fundraising innovations, is behind the effort, which launched in fall 2008.
“The target demographic is a little older, baby boomers,” Taggart says. “People think this group isn’t online, but they are there paying bills, shopping.”
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