People for the Ethical Treatment of Animals. PETA. Its approach to getting people’s attention is bold, ballsy, bewitching — and often includes ads that feature celebrities in their birthday suits.
Read MoreFind out which fundraising efforts our judges chose as the cream of the crop for 2007 in our September cover story, “And the Winners Are …” Plus, as much as we hate to break this to you, there really is no such thing as a “free” donation. Come you, you already knew that, didn’t you? Of course you did! In his feature, “The Real Costs of Online Fundraising,” PETA Development Director Steve Kehrli explains why.
Read MoreFind out which fundraising efforts our judges chose as the cream of the crop for 2007 in our September cover story, “And the Winners Are …” Plus, as much as we hate to break this to you, there really is no such thing as a “free” donation. Come you, you already knew that, didn’t you? Of course you did! In his feature, “The Real Costs of Online Fundraising,” PETA Development Director Steve Kehrli explains why.
Read MoreAs much as we hate to break this to you, there really is no such thing as a “free” donation. Come you, you already knew that, didn’t you? Of course you did! In his feature, “The Real Costs of Online Fundraising,” PETA Development Director Steve Kehrli explains why. Plus, find out which fundraising efforts our judges chose as the cream of the crop for 2007 in our September cover story, “And the Winners Are …”
Read MoreWhat are the real costs of e-philanthropy? Coming from a direct-mail background, my experience has taught me that every, single component has a specific return on investment and is measured for value. Unfortunately, the words “return on investment” ring hollow in many development conference rooms these days. If one more person says, “Just send an e-mail — it doesn’t cost anything,” I’ll scream. Wake up and smell my energy drink — it costs plenty. As I started to pull my notes together for this article, I went to what was safe — let’s see — five costs that every fundraiser needs to consider for
Read MoreAs much as we hate to break this to you, there really is no such thing as a “free” donation. Come you, you already knew that, didn’t you? Of course you did! In his feature, “The Real Costs of Online Fundraising,” PETA Development Director Steve Kehrli explains why. Plus, find out which fundraising efforts our judges chose as the cream of the crop for 2007 in our September cover story, “And the Winners Are …”
Read MoreFind out which fundraising efforts our judges chose as the cream of the crop for 2007 in our September cover story, “And the Winners Are …” Plus, as much as we hate to break this to you, there really is no such thing as a “free” donation. Come you, you already knew that, didn’t you? Of course you did! In his feature, “The Real Costs of Online Fundraising,” PETA Development Director Steve Kehrli explains why.
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What are the real costs of e-philanthropy? Coming from a direct-mail background, my experience has taught me that every, single component has a specific return on investment and is measured for value. Unfortunately, the words “return on investment” ring hollow in many development conference rooms these days. If one more person says, “Just send an e-mail — it doesn’t cost anything,” I’ll scream. Wake up and smell my energy drink — it costs plenty. As I started to pull my notes together for this article, I went to what was safe — let’s see — five costs that every fundraiser needs to consider for
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