Online Peer-to-Peer Event Fundraising is NOT About Technology
- Break it down for them. Get inactive fundraisers started by asking them to "send out 10 e-mails." Many inactive fundraisers find the idea of raising money daunting. Taking that first step is key. Generally, once they send out those first e-mails and start receiving donations, they actually understand how their fundraising efforts are contributing to the success of the special event.
- Plan your schedule accordingly so you can work closely with all of your team captains. Plan regular check-ins to find out the number of team members that have been recruited, the number of active fundraisers they have and the total amounts raised. Touching base helps team captains remain focused and feel accountable for success. Regular check-ins help motivate and keep team captains engaged, which ultimately leads to better fundraising results as they in turn are able to motivate their teams.
- Work closely with fundraisers who are already raising donations and doing well. Per the point above, you can often get your team captains to help with this. Acknowledging fundraisers when they achieve their goals (and getting them to raise their goals!) or reach a milestone ($500 , $1,000, etc.) goes a long way to ensuring their efforts are recognized and maintaining their momentum and commitment to the cause.
- Show examples of other fundraisers. This helps volunteer fundraisers see how other people are doing things and also provides inspiration. A great way to do this is by sharing examples in e-mails, newsletters or in person at an orientation. This approach also has the added benefit of recognizing the rock star fundraisers while helping the new fundraisers get on board.
When to analyze the data
A final thought as you head into event season, analyze your results against your plan on a regular basis as you lead up to the event. Too often, organizers tend to set goals before the event and then evaluate how it did after the event. If you track results pre-event, you have the opportunity to adjust if you need to before the event is finished.