Online Giving: A Larger Piece of the Fundraising Pie
The Internet continues to transform how nonprofits engage with constituents and help fulfill their important missions. 2010 saw continued growth in online fundraising for nonprofit organizations. A recovering global economy, online response for disaster relief, peer-to-peer fundraising and the role of social media in the nonprofit sector all shaped the year.
Blackbaud recently conducted the largest and most extensive analysis study of online giving trends. The 2010 Online Giving Report includes 24 months of online giving data from 1,812 nonprofit organizations. The study found that online giving grew 34.5 percent in 2010 compared to 2009. This was a positive sign, and there were different growth rates depending on the size of the nonprofit.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
