Trends: In Your FACE!
On-the-street fundraising can attract younger, more committed donors. But it’s not for every organization, and the only way to find out if it’s for you is to test it.
More commonly called “canvassing” in the United States, face-to-face fundraising engages a younger donor base than more traditional media, with the average age of new donors between 32 and 33.
In a world of aging supporter bases, the ability to bring on board the next generations of donors, and get them engaged early, can be a significant plus for nonprofit fundraisers.
- Companies:
- DialogueDirect
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