To hear some fundraisers talk, you might think donors are so fragile they have to be handled with exaggerated care lest they disappear in a puff of acrid smoke.
Of course, face-to-face is the same as any other medium. To do it right, you have to test, review and modify — with “test” being the maxim. As with other media, face-to-face fundraising won’t work for everybody. But where it does work, it can work exceptionally well.
More commonly called “canvassing” in the United States, face-to-face fundraising engages a younger donor base than more traditional media, with the average age of new donors between 32 and 33.
In a world of aging supporter bases, the ability to bring on board the next generations of donors, and get them engaged early, can be a significant plus for nonprofit fundraisers.