NYU Honors McPherson With Prestigious Teaching Award
MALVERN, Pa., Feb. 6, 2009 — Fundraising consultant Richard McPherson was recently honored with an Award for Teaching Excellence from the New York University School of Continuing and Professional Studies.
The presentation took place Wed., Feb 4 at the school’s Winter Faculty Meeting and Awards Presentation.
McPherson is an adjunct faculty member, teaching courses in direct marketing and online fundraising for NYU’s Heyman Center for Philanthropy and Fundraising. He is also President and Creative Director of McPherson Associates, Inc. and author of the highly-acclaimed book, Digital Giving: How Technology is Changing Charity.
McPherson helps non-profit organizations create communications strategies that encourage volunteerism, activism and philanthropy. He served with the Martin Luther King Center, the Natural Resources Defense Council and Earthwatch before founding McPherson Associates in 1984.
His firm has provided communications and fundraising services to the American Red Cross, The Carter Center, Planned Parenthood, The Women’s Funding Network, The National Trust for Historic Preservation, UCLA, Cornell University, the University of Connecticut, the Juilliard School at Lincoln Center, Sesame Workshop, PBS, NPR and many leading public stations throughout the U.S.
In 2003 McPherson’s firm joined the London-based Management Centre as U.S. partner for its international network supporting NGOs and government agencies worldwide. He serves as Communications Consultant to the United Nations Environment for Europe program in Geneva, Switzerland and previously helped develop a fundraising program for The American University in Bulgaria, one of the first Western-style universities created in Eastern Europe after the fall of communism.
McPherson has served as advisor to Mrs. Martin Luther King, Jr., former UN Ambassador Andrew Young and philanthropist-activist Stewart R. Mott.
He also holds a degree from NYU with graduate study at Harvard University and was a founding Fellow of the Temple University eBusiness Institute at the Fox School of Business and Management.