Nonprofit Theaters Say Next Season May Be Their Toughest Yet
April 4, 2009, The New York Times — Fancy gift bags and elaborate centerpieces were out of the question for Signature Theater Company’s spring gala on Monday night at Espace, a reception room on West 42nd Street in Manhattan.
This nonprofit theater, which has one of the most consistent track records of critically acclaimed productions in New York, had already reduced its fund-raising target by 10 percent. With salary freezes a possibility and other belt-tightening under way, Signature and its nonprofit theater brethren in New York have entered an especially difficult economic period in their history, with the 2009-10 season looming as the toughest financial challenge they have faced, executives say.
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