New Report Values America’s 100 Leading Nonprofit Brands
About the Study:
The Cone Nonprofit Power Brand 100 values 100 leading social service, environmental and/or animal-related nonprofits based on financial data, a consumer survey and other metrics. Cone solicited consolidated five-year revenue data, as reported to the IRS, from each organization on the list and consolidated 2007 itemized revenue and expenses. To determine the consumer perception of each nonprofit, Cone commissioned a nationally projectable online survey fielded by Opinion Research Corporation. Each organization was evaluated by 1,000 American adults age 18+.
Cone (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding SM, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a member of the Omnicom Group (www.omnicomgroup.com).
About Intangible Business:
Intangible Business (www.intangiblebusiness.com) is a leading independent brand valuation consultancy. Headquartered in London, UK, Intangible Business has a presence in over 12 countries around the world, including the US. Intangible Business’ consultants combine formal accounting and marketing qualifications with significant experience in industry and consultancies.