New Independent Survey Reports Salesforce.com Nonprofit Customers Are Achieving Their Social Missions With Cloud Computing

SAN FRANCISCO, Feb. 26, 2009 — The Salesforce.com Foundation, the global leader in integrating philanthropy and business, today announced the results of its biannual customer satisfaction survey of nearly 300 nonprofit customers conducted by independent research firm MarketTools, Inc. in December 2008. The survey reports that nonprofits are averaging a 25 percent increase in fundraising, sponsorship, and other constituent acquisition efforts using donated and discounted licenses of Salesforce CRM. The survey also reports that nonprofits are experiencing on average a 24 percent increase in donor lead volumes; a 23 percent increase in donor lead conversations; and a 19 percent increase in donor retention.

"In today's challenging environment, it's a clear advantage for nonprofits to have access to the same cutting-edge resources as private enterprises to run their operations," said Suzanne DiBianca, executive director of the Salesforce.com Foundation. "Our nonprofit customers are seeing great results by running their operations in salesforce.com's cloud, which enables them to focus on their social missions rather than on technology. We applaud the nonprofit community's successes and thank them for their loyalty."

The nonprofits surveyed are averaging an 89 percent return on their Salesforce CRM investment in just six months. The survey also demonstrates that incredible loyalty of the nonprofit community to the Salesforce CRM service: 96 percent of nonprofits surveyed would recommend Salesforce CRM to a colleague. In fact, 84 percent already have.

"Salesforce CRM enables us to be more efficient in managing many aspects of our operation, from contacts and relations management, to tracking and maintaining donor relationships, to managing all correspondence, tasks and events," said Gayle King, Executive Director, Metro Atlanta Neurosurgery Foundation. "Without the burden of installing and maintaining software, we're able to focus on our core mission to advance healthcare resources for people living in rural communities in developing nations."

In addition, nonprofits report achieving the following measurable impacts with Salesforce CRM: