Gayle King

The Salesforce.com Foundation, the global leader in integrating philanthropy and business, today announced the results of its biannual customer satisfaction survey of nearly 300 nonprofit customers conducted by independent research firm MarketTools, Inc. in December 2008. The survey reports that nonprofits are averaging a 25 percent increase in fundraising, sponsorship, and other constituent acquisition efforts using donated and discounted licenses of Salesforce CRM. The survey also reports that nonprofits are experiencing on average a 24 percent increase in donor lead volumes; a 23 percent increase in donor lead conversations; and a 19 percent increase in donor retention.