Nature Conservancy's Nancy Eiring on Earth Day 2010 Campaign, Part 2

[Editor's note: This is part 2 of a two-part interview with Nancy Eiring, director of acquisition at the Nature Conservancy, about the 2010 Earth Day campaign. Click here for part 1.]

FS: What other channels were incorporated?
NE: In the states, a lot of them did takeovers of different Web networks. We did screening events in the individual states. We have an online newsletter that we send out monthly, so we promoted Earth Day inside all the states and also in their printed newsletters.