"Fundraising Chose Me"
National Trust's Dolores McDonagh realized early on that no matter how great an organization's mission, it can't happen without the cash.
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Management philosophy: Pro-mote staff from within and track everything. “What gets measured, gets managed.”
How she keeps it fresh: “The Internet! Just as I thought I was beginning to get bored with direct response, along came the World Wide Web.”
Keys to success in fundraising: Asking is key. “Whether I’m volunteering with my local PTA fundraising committee or reviewing our latest direct mail copy, I’m always asking, ‘Where’s the ask?’ “
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Margaret Battistelli Gardner
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