"Fundraising Chose Me"
Major job challenges: “Unlike the environmental movement, preservation has yet to become a household name, which has limited our universe of potential supporters somewhat. The organization has responded with an Ad Council PSA campaign and a major partnership with HGTV to raise awareness about the issue.”
About her job: “I think I have the perfect job! Aside from helping to raise money for a movement I feel strongly about, I get to spend a lot of my time with creative people thinking of ways to get our members and the general public to volunteer, visit more historic places, take better care of their homes, contact Congress on issues, etc. And when I travel for the Trust with donors, I get to do really cool stuff like take a tour of the 1806 dome of the Baltimore Basilica, hear a private lecture by historian David McCullough or ride a river boat on the Mississippi River.”
Management philosophy: Pro-mote staff from within and track everything. “What gets measured, gets managed.”
How she keeps it fresh: “The Internet! Just as I thought I was beginning to get bored with direct response, along came the World Wide Web.”
Keys to success in fundraising: Asking is key. “Whether I’m volunteering with my local PTA fundraising committee or reviewing our latest direct mail copy, I’m always asking, ‘Where’s the ask?’ “