National Geographic Renews Its Long-Standing Relationship With Marketing Services Leader Epsilon

DALLAS, May 22, 2009 — Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a multi-year extension agreement with Washington, D.C.-based National Geographic Society to continue providing database hosting and marketing services. National Geographic, a large Epsilon database client since 1997, is also an Epsilon permission-based email and Epsilon Targeting client.

National Geographic is a long-standing American icon known for its legendary photographs, maps, and scientific exploration and research. Founded in 1888, the nonprofit Society works to inspire people to care about the planet and currently reaches more than 360 million people each month through its magazines, the National Geographic Channel, television documentaries, music and radio, films, books, DVDs, maps, live events, exhibitions, school publishing programs and interactive media.

Epsilon, the leading U.S. direct marketing agency, will continue to host and manage National Geographic's enterprise marketing database, which includes more than 45 million member, consumer and prospect records. Epsilon enhances and aggregates data from sources across the National Geographic enterprise, enables sophisticated consumer insight reports and gives the Society a complete view of its member base. Through Epsilon Targeting data enhancement, along with Epsilon's sophisticated analytics, campaign management and advanced reporting services, they will continue to help National Geographic execute millions of targeted and relevant marketing communications to cross-promote National Geographic products, increase brand equity, generate incremental revenue and, ultimately, help fund and advance the Society's mission.

Epsilon Targeting is the industry's most advanced provider of consumer information for targeted solutions. Epsilon Data Services, Abacus and ICOM Information and Communications make up Epsilon Targeting. Using Abacus data, National Geographic Society's analytic predictive modeling and campaign selection teams will enhance and improve campaign performance.

"With such a vast membership base and multiple channels of communication, managing our database platform ensures that we can connect with our key audiences to build brand awareness, generate revenue and provide funding for our mission programs," said Dave Wasdahl, vice president of marketing services at National Geographic. "Epsilon has played a significant role in our marketing strategy both on the database and email side, and we're pleased to continue investing in our relationship."