Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.
Fundraising e-mail clickthrough rates dropped 27 percent and response rates were down 21 percent from 2011, according to the 2013 eNonprofit Benchmark study. What’s to blame? For certain nonprofit sectors, the eNonprofit study cites real-world activities as a possible cause. I’ll speculate a poor mobile experience might also be partially to blame. With that in mind, here are eight popular npENGAGE posts to help improve e-mail engagement and fundraising e-mail results.
Welcome to Part 2 of yesterday's post. Modeling: The more I thought about it, the more I wanted to know what the experts were thinking — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.
The more I thought about it, the more I wanted to know what the experts were thinking in this area — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.
The Direct Marketing Association (DMA) presented its 2012 International ECHO Awards during the DMA2012 Conference & Exhibition. Nonprofit winners include GRAACC, Action Against Hunger (Spain), Arts Centre Melbourne, GivBlod, Operation Smile, Art Gallery Society NSW, Children's Medical Research Institute and Save the Children Australia.
The Direct Marketing Association (DMA) released the 2012 Response Rate Report, which provides key cost and performance benchmarks to help marketers gauge the relative efficiency of their own campaigns.
In a first for this edition, DMA compares direct mail response rates over time. The time series reveals that direct mail response rates have dropped nearly 25 percent over the past nine years. Even so, mail campaigns draw a better overall response than digital channels.
Williams-Sonoma Inc. was recognized as St. Jude Children's Research Hospital's Corporate Partner of the Year during the presentation of the ALSAC/St. Jude Volunteer Appreciation Awards on June 24. St. Jude honored partners, volunteers and donors from across the country at the annual event.
Williams-Sonoma has raised more than $15.5 million for St. Jude through the annual Thanks and Giving fundraising campaign since 2005. In 2010, Williams-Sonoma Inc. associates collected $4.1 million during the campaign through its Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home stores, catalogs and websites.
The Direct Marketing Association’s Email Experience Council and Epsilon today released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1 percent over Q4 2009. The 2.9 percent conversion rate is the strongest over a two-year period.
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.
The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.