Fundraising Ideas to Reverse the Trend of Declining E-mail Response Rates

Fundraising e-mail clickthrough rates dropped 27 percent and response rates were down 21 percent from 2011, according to the 2013 eNonprofit Benchmark study. What’s to blame? For certain nonprofit sectors, the eNonprofit study cites real-world activities as a possible cause. I’ll speculate a poor mobile experience might also be partially to blame. With that in mind, here are eight popular npENGAGE posts to help improve e-mail engagement and fundraising e-mail results.