In order to reactivate lapsed donors, you must first know who your lapsed donors are, how long they have been gone and why they left. Then use analytics and reactivation models to get the best lapsed donors back.
September 15, 2009, DMNews — Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.
DALLAS, May 22, 2009 — Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a multi-year extension agreement with Washington, D.C.-based National Geographic Society to continue providing database hosting and marketing services. National Geographic, a large Epsilon database client since 1997, is also an Epsilon permission-based email and Epsilon Targeting client.
The latest in FundRaising Success' Educational Webinar Series, "Understanding and Maximizing Your Donor Database for Fundraising Success," featured 10 common mistakes nonprofits make in selecting donor databases and how to avoid them, detailed by co-presenter Robert Weiner, president of Robert L. Weiner Consulting.