Live From AFP: 7 Great Reasons to Add Monthly Giving to Your Fundraising

Donor retention, donor retention, donor retention. Fundraisers cannot seem to stop talking about it and for good reason. It's the lifeblood of fundraising and the key to building a base of loyal, longtime donors.

So why is that, according to the Fundraising Effective Survey Report, donor retention has seen seven straight years of decline in the sector?