Live From AFP: 7 Great Reasons to Add Monthly Giving to Your Fundraising
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Donor retention, donor retention, donor retention. Fundraisers cannot seem to stop talking about it and for good reason. It's the lifeblood of fundraising and the key to building a base of loyal, longtime donors.
So why is that, according to the Fundraising Effective Survey Report, donor retention has seen seven straight years of decline in the sector?