LEE NATIONAL DENIM DAY RAISES MILLIONS FOR BREAST CANCER IN A SINGLE DAY
“The Women’s Cancer Programs of EIF was created in an effort to bring together some of the very best scientists and institutions in the country to collaborate on groundbreaking research projects,” said Lisa Paulsen, President and CEO of EIF. “We are so grateful to Lee Jeans for its enormous commitment to this annual fundraiser, and our dedicated ambassador Christina for giving so much of her time to bring attention to this important program.”
While groups nationwide were celebrating Denim Day in their hometowns today, Applegate joined Lee Jeans in Kansas City for a public celebration to reveal the money raised and present the check to the Women’s Cancer Programs of EIF.
“It’s so heartwarming to hear the stories about people participating in Denim Day for loved ones they’ve lost, people who are currently fighting, or those who join simply because they want to make a difference,” said Liz Cahill, Director of Marketing and Communications at Lee Jeans. “At Lee, we couldn’t be more proud of this program that brings people together each year and really proves there’s power in numbers.”
The official Lee National Denim Day may have been held today, but it’s not too late to plan your own Denim Day. Registration is still open on Denimday.com and donations will be accepted through December 31, 2009 for this year’s campaign.
Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, Rustler®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, John Varvatos®, JanSport®, Eastpak®, Eagle Creek®, Lee Sport®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the company's home page, www.vfc.com.