LEE NATIONAL DENIM DAY RAISES MILLIONS FOR BREAST CANCER IN A SINGLE DAY
MERRIAM, Kansas, October 2, 2009 — An estimated 800,000 people nationwide put on their jeans with Christina Applegate today to celebrate Lee National Denim Day, each donating at least $5 to help raise crucial funds for the fight against breast cancer. The event has been one of the largest single-day fundraisers for breast cancer, and today raised an estimated $4-$5 million for promising breast cancer research funded by the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF), bringing the 14-year total to nearly $80 million.
Net proceeds from Lee National Denim Day will fund Lee Laboratories nationwide to find more effective, less toxic breast cancer treatments, develop a blood test for earlier detection of breast cancer when survival rates are highest, help the National Breast Cancer Coalition create online and print resources about breast cancer, and train additional advocates to educate patients and their families about new clinical trials.
Leading the effort was actress Christina Applegate, who also served as the program’s ambassador in 2003 in honor of her mother, a breast cancer survivor, and returned after being diagnosed with early stage breast cancer herself in 2008. Applegate shared her personal story to raise awareness and motivate others to participate in this simple, yet powerful fundraising event. As the lead ambassador, Applegate’s own foundation, Right Action for Women, will also receive a portion of funds raised this year to help high risk women get appropriately screened for breast cancer.
“It has been wonderful to return to Lee National Denim Day and I am so honored that a portion of this year’s proceeds will benefit Right Action for Women,” said Applegate. “I’ve created this foundation to help women at high risk for breast cancer get the advanced screenings and testing they need to beat this disease. By encouraging awareness and early detection, we will continue to make strides and save more lives.”
“The Women’s Cancer Programs of EIF was created in an effort to bring together some of the very best scientists and institutions in the country to collaborate on groundbreaking research projects,” said Lisa Paulsen, President and CEO of EIF. “We are so grateful to Lee Jeans for its enormous commitment to this annual fundraiser, and our dedicated ambassador Christina for giving so much of her time to bring attention to this important program.”
While groups nationwide were celebrating Denim Day in their hometowns today, Applegate joined Lee Jeans in Kansas City for a public celebration to reveal the money raised and present the check to the Women’s Cancer Programs of EIF.
“It’s so heartwarming to hear the stories about people participating in Denim Day for loved ones they’ve lost, people who are currently fighting, or those who join simply because they want to make a difference,” said Liz Cahill, Director of Marketing and Communications at Lee Jeans. “At Lee, we couldn’t be more proud of this program that brings people together each year and really proves there’s power in numbers.”
The official Lee National Denim Day may have been held today, but it’s not too late to plan your own Denim Day. Registration is still open on Denimday.com and donations will be accepted through December 31, 2009 for this year’s campaign.
Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, Rustler®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, John Varvatos®, JanSport®, Eastpak®, Eagle Creek®, Lee Sport®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the company's home page, www.vfc.com.
The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Through its Women’s Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast cancer and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer. For questions about EIF’s Women’s Cancer Programs and information, visit www.eifoundation.org or call 800-426-0010.