Leadership Series: Is Change an Uphill Battle?
To make this point to our staff, we changed our name from “Marketing” to “Donor Engagement” and from “Development” to “Advancement.” We’re a bridge between the donor and the beneficiary.
Our job is straightforward: to excite donors to engage with the poor and, in the process, to change their hearts and their way of life.
Sound familiar? That is what Martin Luther King Jr. did with the civil rights movement. And John Muir with the environmental movement. They made their causes a rallying point for culture. And as a result, they changed the world.
Atul Tandon is senior vice president of donor engagement for World Vision.