It's Never Too Late to Ask

By Jeff Jowdy

If you have done your homework, know your donora and their interests, and ask in an appropriate way, you will get the added bonus of strengthening the relationship — no matter what the gift decision is at that time.

We know that the best approach is in person. However if this is not feasible by year-end, a phone call or a letter can be effective. Just be sure that your effort respects the prospective donor, honors the relationship and gives them an opportunity to make an investment in something that you already know (or will confirm) is important to them.

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Jeff Jowdy Author's page

Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.