Wings of Change
Inspired by constituent research and a PSA campaign, Easter Seals finds a new, donor-centric voice.
Easter Seals. Everybody knows what it does, right? After all, it’s been around almost 90 years, and it has an instantly recognizable brand that’s been valued at upward of $5 billion.
But rewind to 2004, when the much-loved Chicago-based organization had just wrapped up a research project it embarked on to create a public service announcement campaign.
- Companies:
- Easter Seals
Related Content
Comments
