Wings of Change

By 1967, the seal was so well recognized that the organization formally changed its name to Easter Seals.

In an effort to get back to these roots and enhance the brand’s mission recognition, Campbell Mithun recommended changing what had been a square box with the slogan, “Easter Seals: Creating Solutions, Changing Lives,” to a box with serrated edges — to resemble the time-honored seals that continue to be used in the campaign to this day — and the slogan, “Easter Seals: Disability Services,” inside the logo.