Wings of Change
Inspired by constituent research and a PSA campaign, Easter Seals finds a new, donor-centric voice.
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“I think we’re just coming to see the wisdom and the beauty of sort of taking a team-like approach to how we relate to donors. Being much more unified and synchronized in how we interact with and how we communicate with donors,” he adds. “And as we relate to people and communicate with them about the interests that they have, and we connect them with our mission and steward them well, it moves people to higher levels of engagement and a higher commitment.”