Innovairre Introduces Next Generation Software Platform for Nonprofits
(Press release, Feb. 5, 2015) — Innovairre Communications, a world leader in fundraising, introduced Innovairre MC, a fully integrated fundraising platform that leverages a social database framework and acts as the central nerve system for a nonprofit's operations.
The new software platform design is real-time accessible, scalable and incorporates fundraising management with full CRM capabilities. The functionality supports all aspects of donor management, including crowdfunding, peer-to-peer, mobile, events, email, grants, analytics, reporting, data visualization, as well as traditional cash and check-based donations. The product also includes a direct marketing platform unlike anything available within an integrated system in the nonprofit sector.
Nonprofits will be able to access Innovairre MC on a self-service basis or with strategic management support. Don McKenzie, president and chief growth officer of Innovairre, said, "Nonprofits have urgent needs and real budget constraints. A better solution to control the full gamut of donor management and engagement was sorely needed. With the introduction of Innovairre MC, we are overjoyed that more nonprofits will be able to manage the entirety of their fundraising operations from one intuitive, affordable platform."
Paul Noonan, managing director of CRM solutions at Innovairre, added, "Building on our long history of software development, our team was determined to build a next generation, cloud-based platform that knits together all traditional and progressive fundraising techniques and includes easy-to-use analytics that can drive ever-improving fundraising performance. We're glad we succeeded."