'Idea Storming' for Nonprofits

FS: Why should fundraisers read "Idea Stormers"?
BM: First of all, we know that fundraising has gotten tougher because of the economic climate. I think everybody will agree to that. And that's a situation where, frankly, you need new ideas. If you're going to compete and win in this environment, it's just like every other corporation — you've got to innovate or die. It's really about coming up with new, creative ways to do your work, so the book is filed with techniques and processes and approaches that can help teams generate all kinds of new ideas and ultimately improve their bottom line. That's the intent.