'Idea Storming' for Nonprofits

Mattimore spoke with Fundraising Success about his book and how fundraisers can utilize its teachings.

FundRaising Success: What was your motivation behind writing the book?
Bryan Mattimore: Over the last 20 years, since my first book was published, there's been a tremendous advance about how to design and facilitate ideation sessions and also how to successfully do innovation programs with companies. I wanted to share that learning in part because the smaller and medium-sized companies often can't afford the work we're doing, but these techniques are valuable for them as well. It was a way to really multiply the impact of the research and work and empirical validation of all these techniques we use to share in a broader and bigger way.