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Joe Boland
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Some of the visual techniques in the book like collaging or picture prompts, fundraisers could use those to help dimensionalize the wishes and the mind-sets of target donors. They can do collages of people they think they might be interested in, and if they do a collage of those donors they will discover all types of talking points, marketing outreaches, ways to reach these people, how to think about them differently. That should open up people's minds in how to reach donors in a different way.
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Joe Boland
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