How Social Media Drives Fundraising for Nonprofits
How social-media constituents help deliver your mission
Each of the four social-media categories has unique characteristics, and members relate to each other and to your campaigns in different ways.
Key influencers champion your cause. With their commanding reach across social-media networks, your key influencers can help drive the success of your campaigns. They are typically not your largest financial contributors, but they have the energy and power to champion your cause to many others. Here is where a social-media strategy is critical, because traditionally, you may have overlooked these constituents, missing the opportunity to have them do what they do best — promote your cause. Think of your key influencers as citizen journalists, those who write for a mass market, and engage their friends and followers who in turn will become your donors.
- Companies:
- Blackbaud
- National Wildlife Federation