National Wildlife Federation

A Mobile and Social Fundraising Success Checklist for Nonprofits
April 7, 2014

Here is a mobile and social fundraising success checklist excerpted from "Mobile for Good: A How-To Fundraising Guide for Nonprofits" by Heather Mansfield, founder and principal blogger at Nonprofit Tech for Good. By reading the book and implementing the steps necessary to launch a comprehensive mobile and social fundraixsing plan — and checking off the must-do items as you go along — your nonprofit will have in place mobile and social fundraising plan flexible enough to adjust to rapid changes in fundraising and communication technology that will occur over the next decade.

5 Nonprofit Online Communities That Inspire Action and Generate Results
April 1, 2014

Creating an online community to mobilize your supporters and further your nonprofit's mission might seem like a big task. What to do? Where to start? A simple way is to look at what your peers are doing. Below are five examples of what some innovative nonprofits are doing with their online communities. Think online communities are just a general space on your website? Think again. Each of these are purpose-driven online communities designed to achieve specific results for the organization.

The Rise of Technology and Fundraising Education
December 1, 2013

Marcia Stepanek, an adjunct professor at New York University’s George H. Heyman Jr. Center for Philanthropy and Fundraising, speaks with FundRaising Success about the rise of technology and how the Heyman Center and schools like it are educating the fundraising sector.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results
June 27, 2013

It’s imperative that you take online fundraising seriously. Take a look at the 15 most effective donor-acquisition and online-fundraising techniques used by top nonprofits.

  1. Go Mobile, Now!
  2. Grab People’s Attention
  3. Make Sure It’s Branded
  4. Use Compelling Imagery
  5. Simplify, Simplify, Simplify
  6. Reduce, Reduce, Reduce
  7. Use Giving Levels
  8. Encourage People to Give Monthly
  9. Give People a Way to Stay in Touch
  10. Add Social Proof
  11. Put Security First
  12. Be Transparent
  13. Give Donors Something Nice
  14. Take Advantage of the Moment
  15. Don’t Forget About New Donors!

2013 NTC: How 2 Nonprofits Utilize Social-Media Data, Part 1
April 11, 2013

At NTEN's 2013 Nonprofit Technology Conference Thursday, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.

A Minute With Ephraim Gopin, International Fundraising and Social-Media Consultant
November 1, 2012

Ephraim Gopin has worked in the nonprofit sector for the last decade, in every position and department from CEO, PR, marketing, event organization, fundraising, grant writing and everything in between. He currently works with nonprofits and businesses to help them craft social-media strategies and get out there engaging the masses. He also recently was a session presenter during our third annual FundRaising Success Virtual Conference & Expo. Following are some insights and musings from his session, "A Fresh Look at Social Media."

37 Must-Have Strategies to Better Engage Website Visitors, Part 4
August 20, 2012

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the final 11 strategies.