Most fundraising professionals devise campaigns with a standard, “blanket” approach — what's the best package to mail out to the majority of my donors? However, by complementing this approach with more targeted communications designed for specific donor groups, fundraisers can optimize their donor contacts and, ultimately, generate more revenue.
National Wildlife Federation
In the session "Green Your Fundraising to Meet Donor Expectations" presented at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference, Meta Brophy, director of publishing operations at Consumers Union, and Anne Zaleski, production manager at the National Wildlife Federation, shared tips on how nonprofits can reduce and improve the environmental impacts of their direct-marketing programs.
It's important in any economic conditions for nonprofits to effectively promote their missions, programs and fundraising campaigns — in other words, to properly establish and maintain their brands. And it's especially essential for them to get the branding right before jumping into new arenas like social networks.
Columbia, Md., August 3, 2009 — Merkle, one of the nation’s largest and fastest growing database marketing agencies, announced the appointment of Angie C. Moore to the position of senior vice president and general manager for its fundraising services group. Moore brings to Merkle extensive industry knowledge gained from more than 20 years of marketing and fundraising experience with private companies and national health charities that include the American Cancer Society and the Arthritis Foundation.
"It's just a new way to do old business."
So said Danielle Brigida, associate operations coordinator for the National Wildlife Federation, in the session "Using Social Networking to Build Affinity, Community and Brand" at Fund Raising Day in New York 2009 presented by the Association of Fundraising Professionals Greater New York Chapter in early June. In her session, Brigida discussed the need for nonprofits to clearly articulate a strategy for utilizing social-networking sites to enhance brand, build affinity and expand reach.
Hard to believe, but the deadline for FundRaising Success' fifth annual Gold Awards for Fundraising Excellence already is fast approaching! All entries must be in our offices by July 10. Click here for an entry form and tracking sheet. Questions? E-mail email@example.com
Danielle Brigida, social media outreach coordinator for the National Wildlife Federation, discusses social networking tips shared in her Fund Raising Day in New York session "Using Social Networking to Build Affinity, Community and Brand."
PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December World Report (Merkle) ACQUISITION (50,000 OR MORE MAILED) Gold: Utah Food Bank 2007 Thanksgiving Donor Acquisition (L.W. Robbins) Silver: Wildlife Conservation Spring 2007 Acquisition (Schultz & Williams) Bronze: Mail Call Hurts (Gum Version) (Fundraising Strategies) ACQUISITION (FEWER THAN 50,000 MAILED) Gold: Tuskegee Airmen — Charles McGee (Fundraising Strategies) Silver: Bidawee “Welcome” (SCA DIrect) Bronze: Adaptive Clothing Gift Tag Package (Fundraising Strategies) RENEWAL (50,000
Following is a sampling of new-to-the-market and newly managed lists. #1 Golf Investors Mailing List: Target more than 1 million wealthy investors who love to golf and make financial investments. Price: $100/M. Call: Crowley Marketing, 800.488.4852; or visit www.crowleymarketinginc.com 1TM Home Improvement Requesters Opt-in Email Database: Target more than 2.3 million online consumers with an interest in home improvement. Price: $65/M. Call: 1Touch Marketing, 561.368.5067; e-mail firstname.lastname@example.org; or visit www.1touchmarketing.com A and R Research — Pet Owners & Lovers: Target more than 6 million pet owners and lovers. Price: $85/M. Call: ACT ONE LISTS, 800.228.5478; e-mail email@example.com; or visit www.act1lists.com Audubon Naturalist Society: Target