With social scoring, organizations now can discover which constituents use social media and engage them more effectively, integrate joint e-mail and social-media campaigns more effectively, and identify influencers and have them help "friendraise."
National Wildlife Federation
Blackbaud announced the availability of Social Score, a new social media data enrichment service that provides organizations insight into their supporters' social media activities and influence.
Social Score service provides nonprofits analysis and categorization of donors, volunteers, peer fundraisers and other constituents by measuring their level of influence and reach through publicly-available social media activities.
Having a social-media strategy is not its own objective. Rather, social-media strategies can support your existing objectives. Reflect on your organization's current objectives: Do you want to cultivate supporter relationships, build cause awareness, do online fundraising or connect with new supporters? Those are all goals social media can help support.
Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, announced that the National Wildlife Federation (NWF) has chosen the company as its direct marketing agency of record. CCAH will be responsible for developing and implementing NWF’s multichannel fundraising initiatives to help increase the organization’s revenue, expand monthly giving and improve donor retention.
Despite those who may write off social media as a fad, the numbers don't lie: Currently there are 100 million members on LinkedIn, 200 million members on Twitter and 600 million members on Facebook. And more importantly, the people engaging on social media networks are the same people that make up fundraisers' donor bases.
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, "Social Media for Social Good: A How-To Guide for Nonprofits," by Heather Mansfield, is packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social-media and mobile-marketing campaigns.
Blackbaud announced the release of a report focused on fundraising trends based on monthly findings from The Blackbaud Index and featuring commentary from Dave Strauss, president and chief executive officer of SCA Direct. Additionally, Blackbaud announced the release of a new specialty index focused on environmental and animal welfare organizations.
As the recession has deepened, acquisition of new donors through direct mail has become more difficult. In a session titled “Keep the Acquisition Ideas Coming: List Optimization" at the recent DMA 2010 Washington Nonprofit Conference, four speakers provided techniques to refine selection of prospect lists to improve acquisition results.