How Social Media Drives Fundraising for Nonprofits
Identifying and targeting the right social media constituents.
Nonprofits are seeing real returns using social-media data to segment their supporters. In particular, National Wildlife Federation has incorporated social scores into a multitude of campaigns, ranging from online advocacy to peer-to-peer fundraising. Social data indicating a supporter's level of influence can be a very strong indicator of not only organizing ability, but also fundraising skills through networking.
For more information, download the free white paper Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community at www.blackbaud.com/social-influencer.
Mark Davis is director of product marketing, interactive solutions at Blackbaud.
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- Companies:
- Blackbaud
- National Wildlife Federation
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