How Social Media Drives Fundraising for Nonprofits
Identifying and targeting the right social media constituents.
By
Mark Davis
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
4 social-media types
Using Blackbaud's Social Scoring, for instance, you can identify four categories of social-media users within your database: key influencers, engagers, multichannel consumers and standard consumers.
Key influencers: These are the people who make up about 1 percent of social-media users. They belong to all three major networks — Facebook, Twitter and LinkedIn — and drive many conversations. They have the ability to influence people within their networks and those outside their networks, have high call-to-action ratios, and if they know about you and care about you, they will help you achieve your goals.
0 Comments
View Comments
- Companies:
- Blackbaud
- National Wildlife Federation
Mark Davis
Author's page
Related Content
Comments