How Social Media Drives Fundraising for Nonprofits
Identifying and targeting the right social media constituents.
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Mark Davis
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Engagers: These are the people who make up about 5 percent of social-media users. They belong to all three major networks; generate unique posts, shares and comments; drive 80 percent of all the content and conversations; and share information and contribute significantly to the viral spread of messages.
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- Companies:
- Blackbaud
- National Wildlife Federation
Mark Davis
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