Easier Said Than Done: Abstract Art or Fundraising?
The fair question to ask is this: Why would anybody do that kind of advertising? Answer: It's a way for ad agencies to pad their portfolios and win awards. Sadly, you can — they sometimes do — win awards with work like this. The cost, though, is millions of dollars worth of wasted opportunity.
Like we see here …
Thirty-second TV spot. Scene: Brightly colored ?stick-figure people zoom past the camera and fade in the distance. A familiar voice with a thick, provincial British accent starts, "Imagine every child, no matter where in the world they were, could access a universe of knowledge." The stick people begin to resolve into the image of a face … John Lennon! Imagine! I get it! John urges us to change the world, the way he tried to do with his music. The final seconds display a Web address.