Easier Said Than Done: Abstract Art or Fundraising?

Let me give you a little warning label. It could save you and your organization a lot of trouble in the future. I urge you to clip and post the following paragraph:

Do not talk to representatives from ad agencies. They are armed with abstract ideas, and they are very skilled at making you think these ideas are good. If you are approached, do not agree to anything; ?carefully leave the area and flee.

Your cause and your fundraising are too important to hide behind edgy abstractionism. Leave the abstract expressionism to the artists. They do it way better than the ad guys. FS

Jeff Brooks is creative director at TrueSense Marketing and keeper of the Future Fundraising Now blog. Reach him at jeff.brooks@truesense.com