Grizzard Selected as Agency of Record for Union Rescue Mission, Los Angeles
LOS ANGELES, Feb. 24, 2009 — Grizzard Communications Group today announced it will serve as Union Rescue Mission of Los Angeles’ (URM) full-service agency. As the agency of record, Grizzard will be leading the organization’s direct marketing efforts and will work with the URM to perform a comprehensive donor data analysis and develop a more integrated approach to their current fundraising program.
Tim Campbell, Chief Development Officer of URM stated, “Grizzard began its work with Union Rescue Mission doing custom newsletters. Results were consistently exceeding projections, which led us to ask for a proposal covering a greater scope of work. We have now retained them as our agency of record.”
Glenn McKinney, Vice President of Grizzard said, “It is a privilege to be working with such a wonderful ministry, our collective staff have come together and formed an effective and fun team environment. We are considered an extension of their staff, which is the highest compliment any client can pay you.”
URM is dedicated to serving the poor and homeless of greater Los Angeles. In addition to emergency shelter and food, the Mission provides recovery programs for men, women, and families including Christian-based counseling, education, physical fitness, job training and transitional housing. With numbers of single guests up at least 25 percent this year and the number of meals served up from approximately 750,000 in 2007 to more than one million in 2008, the need for a targeted, integrated fundraising approach has never been greater.
Campbell said, “Beyond their superior performance, it is Grizzard’s collaborative style, attention to details and commitment to capturing the heart and voice of our CEO that made our choice easy.”
When asked why Grizzard and URM of Los Angeles have experienced such instant success in a tough economic time, McKinney stated, “We’ve used research and analytics to drive a new strategy, we’ve captured the vision of the mission’s leadership and developed a communication plan that is more relevant to the donor.”