Keeping It Special
Is the event a friendraiser or fundraiser? Are you having the event to raise awareness? Knowing your purpose helps you set the direction and expectations for the event. It also helps you narrow down the list of donors or potential donors you invite so you are getting the people who will help you meet your expectations and goals.
2. Know how many events you can handle
Be careful not to overload your staff and volunteers. You want your events to be well-planned and effective. One or two big events that are broad-reaching into the community are much better than lots of little ones that use up all your time and energy. Make sure that the events you do are a big deal to your staff, volunteers, donors and the community.
3. Use special events to involve businesses
Event sponsorships are a great way to involve local businesses and corporations in your organization. If your event garners publicity, particularly through the media, you can probably secure at least one corporate sponsor. Good candidates for sponsors are banks, communications companies and other businesses that have broad target audiences.
4. Use a planning timeline
Once you set the date, use a timeline to back up from the event to plan all the details. You can include things like sending a press release to the local media a week before the event, confirming with a caterer two days before and so forth. This great planning tool can help you keep track of all the details and avoid letting things fall between the cracks.
5. Use volunteers to plan the event
You can get help pulling the event off, and you will probably get some good ideas, too. It's much easier tending to all the details with extra hands. Plus, involving volunteers in the work is a great way to get to know them and build a relationship. After all, it's all about relationships!