Keeping It Special
Going all out on a few major events accomplishes your goals while freeing up resources.
Special events have an important place in a good overall fundraising program. One or maybe two well-done events can generate publicity for your organization in addition to raising money. Events can also give you a way to cultivate relationships.
The problem is that many small nonprofits get stuck on the "special event hamster wheel." It's the only kind of fundraising they really know, and they wind up holding too many events during the year, which keeps them from focusing on developing their individual-donor programs (which is a MUST to move from being a "small" nonprofit to playing with the big ones)!
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