Giving2.0_04/02/08_Quote

“It’s not Moves Management for humans where once you have a relationship you’re going to move your donors around like chess pieces. No, no, no! Amazon doesn’t tell me what to do; I tell Amazon what I want to do. Then I let Amazon make suggestions about what I should do.”

— Kintera Vice President of Market Strategy David Lawson on the importance of donor-driven relationships, speaking during his session, “Test for Success: Constructing Campaigns for Future Success,” March 20 at NTEN’s Nonprofit Technology Conference in New Orleans.