Giving 2.0_10/22/08_Quote

“I am seeing a little slowing in online contributions with some clients, but it’s still a very viable, long-term resource for gifts. The important thing to take from these trends [showing a decline in online giving] is you have to know your donors and how they want to interact with you. It may be direct mail, email, website, social networks, twitter or more than likely a combination of these channels and others.”