An engaged and passionate board of directors is essential for nonprofit success. A 2012 study found that 55 percent of nonprofits that engaged their boards in fundraising saw an increase in fundraising results over the prior year, while just 43 percent of nonprofits whose boards did not fundraise saw an increase.
It's clear that getting your board involved can be huge. And that's especially true for peer-to-peer programs, where board members can leverage their connections with their own companies and networks to be your organization's biggest P2P fundraisers.
"Charities can boost participation and bottom-line revenue when they actively engage their leadership, including the board of directors," said Rachel Armbruster, a P2P veteran and president of Armbruster Consulting Group. "Peer-to-peer programs should include peers at all levels, including executives and their friends and families. It is an important piece of a nonprofit’s peer-to-peer strategy that is often overlooked and can prevent long-term sustainability and significant program growth."
But board engagement isn't always easy. It can be difficult to convince board members that P2P is even worth the effort, and even if they are on board, it can be tough getting them to actually fundraise.
We want to change that—and so does Armbruster. That's why she and a special nonprofit guest will be speaking on this very issue at the NonProfit PRO P2P: Redefining Peer to Peer Conference, Oct. 5 in Washington, D.C. In their session, they'll cover:
- Integrating peer-to-peer efforts in your annual board self-assessment
- Identifying, recruiting and supporting your board champion
- Talking points to educate the board about all the P2P options (DIY, signature events and more)
- Key performance indicators the board cares about
- Resources national offices can share with chapters to engage local boards
- Communication best practices with your board
- What to do if board engagement just isn’t an option
Want to attend? Learn more about the conference here, or jump right over here to register. For our loyal news subscribers, we’re offering 50 percent off (!) regular admission when you use the code NPPNEWS at checkout. Registration is limited, so don’t wait. (Oh, and it’s open only to 501(c) nonprofits.) We’ll see you there!