Does Your Message Fit Into a Tweet?
It’s better to do one thing well than five things poorly. Focus on one new issue, program or service — and be relentless about promoting it.
7. Develop the middle
No matter how you define “middle donors,” these are givers who are committed to you and your mission. Find and cultivate relationships with them. These folks will more easily allow their perceptions to be expanded and will grow more loyal and supportive as a result.